Intent-based marketing techniques like PPC can help you get desired results for your business. It can help you promote and expand your customer base. PPC allows advertisers to run ads and pay the host of the platform whenever the ad is clicked. In today’s digital era, the possibilities of PPC for small businesses are limitless. If performed strategically, PPC can help you improve your online visibility, generate more leads and increase conversions-all without breaking your budget.

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