Enrollment directors are employing every strategy in their playbook to achieve their student enrollment goals in the modern higher education recruitment environment, which has been influenced by the pandemic. College admissions departments are left with an enormous list of student recruiting and enrollment strategies to explore, especially when new marketing techniques appear nearly daily, particularly those aiming to connect potential students digitally and meet student (and parent) expectations.

So how can enrollment managers determine which online admissions techniques will be effective and which will be a waste of time and effort?

A new wave of enrollment strategies that pique student interest and boost college enrolment is required for the higher education landscape to get back on track.

We’ve discovered six tried-and-true online admissions best practices from our extensive research that are still effective in today’s competitive enrollment landscape.

6 Tactics To Boost Student Enrollment

• Make Personalized Communications

The last thing prospective college students want to feel like is a number in a queue. Instead, individuals want to feel important and like some communications are specifically tailored to them.

“Make communications and touchpoints extremely personalized.”

You can achieve this by allocating each prospective student to a particular counselor, offering materials that can be customized to their needs or experiences, and even rewarding crucial admissions process stages.

You might also try a prospective student portal or particular website where future students can log in to obtain access to privileged and beneficial content that facilitates the enrolling choice, depending on the resources your school has available.

• Improve Communication Using A CRM Tool

To draw students and improve communication with them, your school needs to have a lively and upbeat atmosphere. Whenever prospective students or their parents get in touch with your school’s administration about admission, you need to build a warm and supportive relationship. If you don’t impress parents right away and take too long to answer, they can change their minds.

You can manage all of this easily and quickly with a CRM application. You will receive the right assistance with automating and planning the registration process at your school, corresponding with customers, saving contact information and other data, creating and managing leads, etc.

Your school website can be integrated with these CRM systems to make things straightforward.Lead management Systems will benefit greatly from a CRM solution as well.

• Mobile Optimized College Enrollment Experience 

Prospective students turn to your website first for information. We also know that students today use their phones to look for colleges and even submit applications. Students from lower-income families or historically underrepresented communities will find this to be especially true. One of the best ways to engage potential students is to create a mobile college registration experience, so if you don’t prioritize doing so, you could be contributing to an unfair recruitment process.

The complete student experience, including how they navigate from emails and advertisements to landing pages and eventually the application, is taken into account in a mobile-first design. The UI of the  Landing page and mobile application should be user-friendly and tailored to the student’s needs.

• Participate In Social Media

You must be prepared to interact with students where they spend a significant amount of time if you want to significantly speed up your enrollment efforts. Social media platforms not only give higher education institutions direct contact with numerous students, but they also give them the chance to develop a contemporary and relatable brand.

Try to leverage as many aspects as you can to reinforce your school’s marketing messages to fully profit from what social media can provide. Use live streaming, feed updates, and even sponsored advertisements on each site.

• Use A SIS Tool In Your Organization

You can give kids greater instruction when your school uses an advanced student information system (SIS). It provides you with a platform to keep records of all the students who enroll in your institution. You may keep tabs on each person’s development, abilities, flaws, etc.

You may focus entirely on delivering the greatest education while automatically managing everyone’s attendance, demographics, health information, etc. Use the SIS tool to stay informed about payments for fees, leaves of absence, course reports, etc.

Students will prefer to attend your school if you employ a well-organized and efficient SIS solution. Instructors can put aside other considerations and concentrate on their lessons. Even better, you can communicate with parents and kids via automated emails and evaluations.

• Provide Exclusive Benefits And Services

Celebrate your incoming class’s choice with unique benefits, marketing, and access as one of the most effective methods to generate excitement among them. Some incredibly creative universities even create brand-new student websites or marketing plans that are intended to give the incoming class an exceptional experience.

If you create a new student portal, take the time to include pertinent articles that have a use and can assist students, parents, and families. This could incorporate:

• Financial aid documents that are useful

• correspondence from academic advisors

• Reminders for campus tours and events

• stories or blogs on student life

We recognize that online admissions at your school are a difficult task in these difficult times. Yet, if you want more kids to attend your school and increase revenue, you must start somewhere. Although it won’t happen right away, if you use the methods we discussed above, you will be on the right track.

Our College ERP provides a strong student enrollment management system for schools and colleges, together with other learning resources like CRM, SIS, LMS, etc. These techniques can be used to raise educational standards and better manage students. Also, it works well with student management and promoting your admissions offers and programs. You can improve student enrollment at your institution if you take the proper actions.